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The Hoeflinger Podcast
Welcome to the The Hoeflinger Podcast, where Dr. Brian Hoeflinger and Kevin Hoeflinger delve into riveting discussions about life as a neurosurgeon, the world of medicine, healthy living, fitness, and anything else that piques their curiosity. Dr. Brian Hoeflinger, MD, brings his extensive 24 years of experience as a full-time neurosurgeon to educate and inform. Get ready for engaging conversations that will broaden your understanding of the medical realm and beyond!
The Hoeflinger Podcast
#12: Our Social Media Journey
In this episode, Dr. Hoeflinger and Kevin Hoeflinger discuss getting started on social media, the rapid growth of Dr. Hoeflinger's social media channels, the power and reach of social media, creating meaningful content, being a lifelong learner, and more!
Thank you all for watching and listening to our content and we hope you continue to follow along on our journey!
Tune in every week for new episodes of The Hoeflinger Podcast with Dr. Brian Hoeflinger and Kevin Hoeflinger.
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We're back for episode 12. It's 12 already. Yeah, now we're on 12. I know we took. We had a little couple of week hiatus. Right there it was. We were very busy.
Speaker 2:So we just moved. So after 14 years of being in our house, where a lot of these guys grew up here, we sold our house and we just moved into a new house and the movers took almost a week to move all our stuff out into the new house. So we've been exceedingly busy with work and moving and just haven't had a chance to the podcast. So we're trying to catch up now a little bit.
Speaker 1:Yeah, when we didn't have any prerecorded yet. So same with social media. We haven't put out as much stuff as obviously lately we're gonna try to get back in the groove of that. But we thought today we would just talk about a little bit that life update and just talk about we talked about it briefly in our podcast episode but how we got started in social media, like what we do, what our process is, what we're about and just kind of an overview of that. So, yeah, a lot of this stuff. It's been really trying to get everything unpacked and organized until recently. There's boxes all over the place.
Speaker 2:I didn't shave for about a week because I couldn't find my razor. My wife just found it the other day because they packed stuff away and it's supposed to be labeled, but it gets into the wrong boxes, and so we've got so many boxes everywhere. A lot of our stuff is still missing in action, and stuff that you use every day that you didn't think to pack away is now we have to find where it is. So it's quite the process.
Speaker 1:Well, moving is definitely what it's a bittersweet thing, it's stressful too. There's a ton of memories in the other house, so you kind of have to, you're not? You just focus on moving and then right before you would say like the last goodbye at the house. It's weird because you have all those memories, you have pictures and videos, but you wouldn't think to yourself you're never gonna step in that house again, probably.
Speaker 2:Yeah, it's very emotional and it's weird to think that somebody owns it. Now we can't just walk in when we want to because actually we moved two houses down. We were fortuitous to find a house on our same street, which how that happened, we don't know, but it's weird to see that we can't just walk in the house anymore or walk in the yard, because it's not ours, you know. But like moves on.
Speaker 1:And obviously that was very like sentimental house because that was the last house Brian my brother lived in, but so that'll be another. But you know, time goes on, but yeah. So let's start out with getting started on social media. We don't have to go into, we can kind of do a little more in depth version, but we can kind of skip over, like the videos and stuff.
Speaker 2:Yeah, well, I think part of this. You know, I get asked a lot. You know, how did you even get into this? And like I was operated today and at the hospital a couple of nurses they follow me and they were asking me like how did you even get on social media? Like somebody told me you were on social media and that looked how many followers you're having. They go wow, I cannot believe you have that many followers. So I get all just happened kind of fortuitously, you know.
Speaker 2:And we do patient education videos for my patients, and Kevin's helped me make the videos that we give the patients so they can understand what's gonna happen with surgery and how to take care of themselves afterwards and just common questions that every patient would or should have about their surgery and after surgery. And then that led to an idea.
Speaker 1:Well, you talking about Julie's video, and then yeah so there's a kind of couple moving factors in my brain so I obviously use social media. Someone younger, I've used social media. I've seen other people grow accounts in that aspect, but also I started seeing some medical influencers on some different ones and I used TikTok. My sister was on TikTok and she had a video that got like Fort Julie did. She had a video on sleep and lack of sleep and how to affect your brain get like four million views. So I realized the power of TikTok, of how much reach you could get right off the start, compared to YouTube or other platforms where it takes time to grow.
Speaker 2:And it was very exciting to see her get four million views. I mean it was really a new experience for her and us and all the comments that come in with it is just pretty cool.
Speaker 1:Well, yeah, that was multiple months before and I had tons of content with him and some other doctors, so something I had thought about before. But I thought I saw some other things. I was like there's not really many neurosurges, there's only a couple neurosurges on here, and obviously there's a way that patients like the way you understand stuff because we have a ton of positive patient feedback on that so and like doctors and surgeons in general are kind of you know, usually kind of misunderstood, I feel like so when it's kind of like a mistake to you know, it's like people they hear about neurosurgeons but one day ever really need a nurse or things unless you're in the office and there's like a mystique about medicine and the operating room.
Speaker 2:And so we thought, you know, maybe we could open that up to the general public a little bit about how our lives are, you know.
Speaker 1:Yeah, and we kind of figure out quickly what stuff you can put out there. One can't. You can't put anything about surgery. It's like blocked the view or restricted view or giving advice, just give out advice.
Speaker 1:But I also knew it was something like my dad's not very technological sat Technologically savvy, like even pulling up MRIs as office thought the off, his team helps him with stuff. But I think that that's just the age you, you live in, you're, you know, like some older, much older people don't even know how to use phones because they don't, they never had to and you don't want to Adapt to well when I was in high school.
Speaker 2:I mean, we didn't have computers, we had typewriter, so we learned how to type when we typed our.
Speaker 1:We typed our essays up on a typewriter, so but I think, but I think the biggest thing about like have the putting stuff out, it's just like the fact that you can reach so many people on it and the big another big factor was the fact that we had with their Organization of Brian matters they had done stuff before they talked. They've done all this other stuff and had the touch of you know, going getting a lot of reach on Facebook when they put out articles. But you Know, with the short form video especially and just content general, it's grown so much the reach you can have. So I really thought we should start and Try that out and see that avenue and see, just see where it would take us. You know, I kind of had this feeling that you know, if we started doing that, we would look back and be very happy we did it in multiple years versus if we didn't. You never know, but that would be something that you would regret.
Speaker 1:And I remember even thinking that we were gonna like I had one to start a podcast with my dad and a couple friends, a couple like in beginning of 2020. We were doing a book club and other things and we did it, and same with when we first started social media. I wanted to start another platforms and start the podcast, but it took us some time because we always wanted to start when we started. We always want to start with neurosurgery and everything else and then slowly introduced all the other things. Some people start and I think we just kind of randomly Start adding things on. That was all something we wanted to do, but you don't want to bomb bar people, I think, with too many different things at lunch. So, because there's a lot more than just neurosurgery that makes up you and makes up our family, that's.
Speaker 2:You know it's fun in one respect, but then it's a lot of work on. The other aspect Is there. You know you got to have topics that are interesting and try to keep it different. You can't keep saying the same thing over and over and Definitely takes work and we're not as good as we should be. I think some people probably sit down and plan this stuff out in weeks and they have people helping. It's just. It's just Kevin and I that do it for the most part, and Kevin does all the Editing and and all the behind the scenes.
Speaker 1:We don't have some big team helping us, so yeah, and that's that's the other thing I think is, like some people understand, especially if some bigger creators, they obviously they put a lot more time. This isn't a full-time job for either of us. We don't. We really make Very minimal amounts of money on it because we get some from, like that, ad revenue, from the views, but we don't do any brand deals. We haven't done any affiliate links because we don't.
Speaker 1:You, we don't truly believe in a lot of that Stuff and we're not trying. Like he's a full-time neurosurgeon, I work in finance and so it's something we wanted to do because we want, in long term, where we want to Talk about causes meaningful to us, put stuff out that people will enjoy. And Again, like he was saying, it is harder to come up with stuff and sometimes it started feeling like a like more more work to us when we would take a step back. You know, not trying to. You know A lot of things will say, put out a video every day to grow more. So we weren't trying to optimize growth or anything like that and maybe that came across some where we put out content we actually think is good or educational and Trying to find ways that people will watch it, I think, and I think we were trying to.
Speaker 2:What we've learned is that we started to grow so fast and we don't know why, but we did, and we learned that we're creating a platform now that we can reach people and we can Talk about things that are meaningful to us, like drinking and driving and alcohol, and talking about People about organ donation, maybe educating people about being an organ donor, and we're gonna be Working with the American Heart Association about teaching people how to do CPR in their homes and maybe warning signs of stroke and and there's other Fist stuff down the pipe too. So I mean we really like it because it's you can reach people, you can make an impact on them. The comments that we get we get a lot of good comments about how we have affected people's lives in Meaningful ways, and so that's where that's where our mom. It's not a monetary thing for us. It's about, you know, trying to do something good in the world without having to get reimbursed for it, you know.
Speaker 1:Yeah, so well, I think that's different from some people, which is fair, because some people, if their main job, is to be a content creator like you have to do all the other things. Well, we're not affected by that. So you know, if we're sometimes like we're moving, you know you want to stay consistent. We want to put a podcast out every week, but we weren't going to force ourselves and over.
Speaker 1:Obviously you're a lot more stressed with the words, Just to do it just to do it, just to put something out there, when that's not we don't really want to put stuff out there. That's not like more. So our best effort forward, because then you're just having people follow along and I don't know, I think people sense that in a way. But because, like, we've got some cool stuff and I think that's our next step of what we're trying to do is figuring out how to have a more set schedule of working together to come up with ideas and form long-term strategic partnerships with people like organizations and people and topics we care about. Like you have, we've been working and you kind of finalized that with the American Heart Association.
Speaker 2:Yeah, we have. So I talked to American Heart Association so we're going to start hopefully doing some tiktoks with them in conjunction. We're kind of working on it right now. So that's going to be a project for the future, just starting, and then we have some other things coming up, a few things that we can't really talk about, but like I've been invited to this is something I can't talk about Healthcare Summit in Nashville coming up next week and I was asked to be a panelist regarding being a physician and starting social media and how did it happen and how can it impact the future of medicine. So it's pretty neat to be picked. You know they only have three panelists for this particular topic and I was one of the ones in the country picked.
Speaker 1:So it'll be interesting. Well, no, that'll be cool too to see some other people there Like that. And that's the next step of like being more serious about it as we grow to the next level of meeting other people that are doing stuff like that.
Speaker 1:Because, when you're just in our hometown, like there's not really many other in Toledo. I don't even know really any other doc. There's no other surgeons. I know maybe the plastic surgeon, but a lot of plastic surgeons are already like they put stuff on their practice page, but that's because it increases patient flow. I don't think anyone really in Toledo because it seems like there's a ton of people creating stuff. But if you're in certain areas, especially like a field of medicine, I don't think there is not a ton of people to connect with.
Speaker 2:Well, I think a lot of people too look at social media. It's just like TikTok, I think. You know. Maybe some people just got it as a platform where people do just fun things for entertainment, for society and things like that, but not a lot of meaningful stuff. And I think maybe a lot of doctors don't get on it because of that reason they don't want to look not insignificant but look superficial.
Speaker 1:It may take away from a little bit of their candor looking professional.
Speaker 2:But we've taken the chance and we got to put yourself out there to make a difference. And it's not easy always doing these things and putting yourself out to the world, occasionally when it goes viral. But if you're going to change things for the better you got, somebody's got to put themselves out there. So that's what we've been trying to do. We kind of force ourselves to do it a little bit and we're definitely getting some notoriety and people are noticing it. Yeah.
Speaker 1:Well, I think, yeah, you put yourself out there and sometimes you force yourself a little bit, but sometimes it just comes easy. There's some things we've talked about, rich, and that's like. I like the podcast a lot when we're doing stuff and I'm excited to see that grow long term of where we're working on here soon to once we get a little settled in a little more but start getting guests on podcasts. We know a lot of people.
Speaker 2:Yeah.
Speaker 1:And then also just through the online world since we have some following. We're going to hopefully be more able to connect with some people, but I think that will be eventually. The coolest thing is being able to connect with like-minded people and work together with people and organizations to try to make changes that are meaningful to you, because that's all how anything happens is people.
Speaker 2:And we've got some pretty good ideas for guests that I've already talked to that we're going to line up that just people you probably wouldn't meet every day know that you can sit down with us for a four-time or shower and we can pick their brain and see what their life is like and just kind of look into the lives of some people that do some pretty cool things. Yeah.
Speaker 1:And if you guys have any podcast guests you would want us to try to get or think would be good, let us know, constantly looking at that stuff. And yeah, another thing I talk with him about a lot is you see, on social media a lot, you know, once your followers grow over time there's a lot of I'll talk to him about this a lot Sometimes feels weird to make content again or make it even just changing a little bit. But you know, when you have a lot of new followers of different people watching or listening your stuff, a lot of people might not have seen original stuff. So sometimes that stuff you know we have to try to do to and see which things work or not, or just a new way to present different stuff.
Speaker 1:But yeah, that is something we struggle with sometimes is content, because you know we can just say, oh, we've made a video on this before. Go, try to go check that one out, or different things.
Speaker 2:So but we're growing. So like 450,000 followers on TikTok, I think, we're up to like 360,000 on Facebook, 165, I think, on Instagram and then we're almost, I think we hit 60,000 followers on YouTube today, actually so slowly growing and that's only been a year and a half we've been doing it. So I think, if we just stay consistent, I think we're going to keep going with it.
Speaker 1:No, I think, too, what is once, as you get a little bigger, you know you're not like we've never been forced to do anything we don't want to do, so we just get to do things that we decide to do or what people want us to do, and that's why we constantly ask about different things. We don't really want to make stuff that no one cares to watch or listen about, and I think there's a lot of other things that, over the years, you just get to see our families, see our family dynamic. Obviously, me and my dad have a pretty good relationship and just the different things we do in life. Like I did Iron man last month, we did a family K. Actually that weekend too. We just ended up all walking together because everyone wanted to run.
Speaker 2:But most people in the race actually walk in. It was a cool little event.
Speaker 1:but I think, just doing things like that, even it was Archer, my nephew, first 5K, technically he was pushed from the stroller. He slept during half of it too Like a true king.
Speaker 2:And then he had his first Halloween and he was dressed up as Scooby Doo. And then we had a snowstorm, a little bit of a snowstorm, during Halloween here, so we didn't end up really going out trick or treating much, but a lot of stuff to come down in the years.
Speaker 1:But yeah, you get to see a lot of stuff just as a kind of a family doing stuff and just each of us as we do individual things. I know there's some things me and him want to do some challenge-wise, but yeah, there's lots of things in the pipeline and we want to thank everyone for always watching and listening and all the positive feedback you get, because there is the people who are negative on social media are usually just very loud, but there's so much positive feedback all the time. There'll be people make joke comments and stuff. But when we post some of your stuff, there's lots of people saying like thanking not just you but doctors in general, because some people think that doctors just make more money or whatnot. But there's always the balance of reward and how much you work and other stuff you have to do Because it's not easy.
Speaker 2:I also think the negative comments like we've had our fair share of negative comments and that can shut you down right away. It just takes one bad, negative comment to make you think like second guess yourself. Like why, yeah, why am I saying this stuff? Why am I even on social media? But see, that's where you got.
Speaker 2:For anybody out there listening who is on social media and you get negative comments, you can't let it destroy you. You have to just ignore it, because those people are just looking for something to say and if you think what you have to say is meaningful, you should do it. And I know Julie, my daughter in London right now she put out a TikTok for New Scientist magazine that I got a rude comment and she was very upset about it. But I think she's learning that you can't these people honestly, a lot of these people just have nothing better to do but sit around and criticize you. Maybe that's what makes them happy. But you, as the creator, you have to be confident and just if you got a message to tell you, you should tell it and not worry what people say about it. If you get good comments, that's wonderful, obviously. If you have to let the bad comments go, I've learned that.
Speaker 2:Because, it'll tear you down.
Speaker 1:Well, yeah, no, she was annoyed, but she texted our family group chat, but also there were some people who have filed her that were defending her in the comments too, because someone was commenting on her appearance, as if that negates her intelligence, which you always see too. It's almost always people who have never put themselves out there in any fashion Are the ones criticizing.
Speaker 1:Are the ones who are criticizing. So the classic quote by Theodore Roosevelt of the man in the arena. It's very easy when you're not the person in the arena actually doing things to say how someone's doing things wrong. But I think the important thing is to do things in life, to be confident enough and put yourself out there, because great things can come. You might be scared that someone maybe starting social media or standing up for a cause. It might be very scared at first, but you almost always look back. You either realize that wasn't the right fit or a lot of growth will come for it, whether it's a huge success or just teaches you not to be scared of failure.
Speaker 2:And what I think has been really neat is, I think, when I'm in the office of people of all ages they can be young or old and they'll come in and say, oh, we follow your podcast every Saturday morning and it's funny. Maybe some of the people who are a little bit older in life they use Facebook and they'll say, yeah, we follow you on Facebook or YouTube. And then some of the younger people I see in the office will come in and say, yeah, I follow you on TikTok, but it's a generational thing. I mean, there's people of all ages who've been watching us. I mean it's funny, somebody who's 80 years old. They come in and say, yeah, I follow you on Facebook and it's kind of cool that they're out there working on social media and following us.
Speaker 1:No, no, definitely, and I think some of my friends have watched the podcast or listened to it and that's why I was wondering why we hadn't had a 12th episode yet. We had missed a couple of weeks. So I was telling him why and we let the ball slip a little bit. But we're going to try to get back to being consistent on that and with social media. But, yeah, it's awesome to talk to people who have seen this stuff or a lot of people have seen my dad's stuff and I talk because we do a lot of stuff together and just especially the podcast talking about the ideas or other things with people.
Speaker 1:There's even some podcasts we're talking about. They were practicing or when they would train to climb, they would listen to the podcast, which I thought was really cool, because that's the whole point is motivating each other and trying to be a positive force in the world to other people and allowing other people to be a positive force to you. I love seeing other people's stuff on social media and just friends and family. It motivates you to do more. I mean, I think that's how the world becomes a better place. It's just lots of positivity being put out and back and forth.
Speaker 2:Well, it's crazy too, like you put some of these videos and get the comments on them and how many positive comments you get back. That talk about how just complimenting us for doing this, and then a lot of people have their own pearls, like they may have a different take on what you're talking about, and I mean you learn stuff through other people. So it's been a great experience.
Speaker 1:Well, I love podcasts because I started listening to podcasts I mean, they're still. They're a lot bigger now, but they were still had not weren't super early. I started listening like 2018. I'd listened to audiobooks and podcasts a lot. I learned so much from podcasts of because you can see these huge names you wouldn't see before these world experts on, like a Tim Ferrisch or Joe Rogan, or now Dr Huberman's, a huge podcast for the last couple of years and so many other podcasts. What's he, dr Huberman? He's a neuroscientist.
Speaker 2:Neuroscientist, but he is mostly solo he has a good sense.
Speaker 1:Why don't?
Speaker 2:somebody mention his name the other day when I was at the hospital.
Speaker 1:Well, he's had like the fastest growing podcast for the last two years and now he's got like millions of people that listen. But he gives like science back stuff. You read all the research paper.
Speaker 1:Puts in a very easily form to like people understand it so, but I think that's crazy because in the past you never could like hear from these like high level people in different fields, or watch them, and now with podcasts and these big podcasters, they make things like that accessible. Or Huberman makes these comp. He breaks it down. You know that might. For every hour he records, it might be 10 to 20 hours of research. So and same with just like reading a book like books are so powerful because for $20, you can get someone who's been in the industry for maybe 30 years of life or more condensed down into one book for $20 and you can get their insights and their failures and successes. I mean podcasts are like down the way too, in audio books, where you can just listen to it while you're doing other things, like while driving, while running or so many different things and each different. So I think it's kind of.
Speaker 1:I think a huge thing in life is not about any one necessary thing, but anything your fields you're going into or something you wanna do other people have done it before or they've tried to do before. You can listen to them, watch them, read their thoughts. It's always gonna help you and everyone, no matter what thing you're going for, because we all have different objectives in life and things we wanna do, but those are, I think, that the. I think the biggest thing is and a lot of times after, like high school or college or Different whatever level of school you stop at, so many people don't they kind of put learning to the side after that because learning learning was associated with Something you had to do. But once you can kind of reverse that and just I'm just like just be a lifelong learner, I think it applies so many areas of your life and just makes you makes life more vibrant overall, compared to if Thinking you have to do stuff which was associated with school.
Speaker 2:Yeah, the podcast are pretty cool. Like you know, sometimes instead of listening music, I just turn on the podcast in the car, because if you're driving 20 minutes, you do 20 minutes to work and 20 minutes back. That's 40 minutes of something that you find interesting you can learn something about. I know you do that all the time, like every second of the day. Calvin's got a podcast on.
Speaker 1:No, I'm just like, well, pretty cool, so I Listen, I listen to music and I'll switch back because I think it sometimes like, yeah, listen to music. When I'm like Sam doing like a really hard runner, a lift or something, I want some time put music on. But a lot of times, like audiobooks or podcasts or Other things, it's just time that you could be like even just like washing the dishes sometimes or something like that, or Driving. If you're always just like listening to music or thinking about other things, you could be putting like these ideas and you have the positive ideas or pot you know different things like that, or learning stuff, I don't know, it's just a use of your time. So, even if you don't do it all the time, a couple times I've tried to do an operating room.
Speaker 2:Nobody really wants to listen to podcasts because people like to listen to music. But yeah, that's a whole topic in itself. I mean picking out music and operating room because you know, as a surgeon though, always ask you, what do you want to listen to? But then you feel bad. You know you can't pick the music at all times. I usually just ask the nurses whatever they want to listen to, they'll turn it on. Sometimes They'll turn on stuff that I like, sometimes they don't and I won't say anything.
Speaker 2:But it's funny when I try to put a podcast on here there you can tell that people were not interested and they, you know, you can just sense it, I can sense, you can just sense the vibe in the room. So so I turned it off. We turn the music back on, but it's, it's interesting how the culture is in an operating room and how Decisions are made. And you know you don't want to always be arrogant and say you know, because some surgeons only play what they want to hear and that's it. There's no discussion. I, I try not to be like that, but there are certain things I mean. Sometimes somebody will turn a rap on, I'll say can you just turn that off? I don't want to hear a rapper, you know, but um.
Speaker 1:I was on music tastes. So yeah, man, so we just take turns.
Speaker 2:You know, take turns about who listens to what, and it works out pretty well.
Speaker 1:But I think that's just a good point in general. I don't think it's just operating room, but in general, like it's so easy, like you can be listening to, like, say, you're in a car with friends, like on a road trip, it's just normal. I mean, you have music on the entire time, but if you put a podcast or like audiobook or something on, it is a lot kills the vibe.
Speaker 2:No, it kills, but we're like something you might.
Speaker 1:You might feel awkward or someone else might be like what the heck? But also it's, it's harder. I think that'll eventually change more and more, depending on different types of people you're with, and just as it becomes more and more Mainstream, which it constantly is.
Speaker 1:But I think there's just also, it depends you sometimes have to like I'm with my girlfriend, we're on a longer road trip, we'll try to pick a podcast we both want to listen to and we'll switch back and forth because obviously there's a different Difference in what certain people want to listen to.
Speaker 2:And you know, there's like um, we, we had been part of um, what was it called? What the podcast? We went to LA to that conference and oh, that's my valley, mind Valley, but we joined mine valley for a year or two, but but they have things that you can listen to in your car.
Speaker 1:So yeah, yeah so each person.
Speaker 2:They pick an expert on on a topic it could be health and they find a leading person in the world who is leading authority on health or or Meditation or all kind of different things, and it's interesting to listen to them. And they, I mean, you can learn a lot. I learned a lot through that. You know it's, it's something you can just pop in whenever you want and for an hour you can really absorb. They condense it down into a really tight lesson about that person's expertise.
Speaker 1:Yeah, so my valley, we used to do that and then we went to one of their live events. It's it's like an online education and community platform thing. So in a way, too, it's just like, if you think about master, if you master classes, like a bigger version, in a way.
Speaker 1:But, they'll take like top experts or people you know top like experts in the field and they have them create concise, yeah, classes, or you know episodes you can watch and listen to. So I think, I mean I think there is remember a guy on Jim quick.
Speaker 2:Yeah, yeah, and he teaches you how to increase your memory, and it was really I would do it in the operating mall the little tasks that he would give us. We would. I would teach people in operating room so we could. We could have a list of like 20 things and people could just, within five minutes, list all those things off 20 in a row, and it there's a method to their madness, so you just have to do it. It was really cool.
Speaker 1:Well, the biggest thing of memory is Like of how we've evolved, like taking a picture with it through evolution is putting in a place Like you could always remember places very well because you had to remember like where your village was, where the stream was and stuff like that. So the the basis behind that is like to have like a think of like a house or a really well-known area and put different things they need to remember in that area because then you can walk around and like your mental landscape to those things. So no, yeah, jim quick and he's super big on social media, he's got like a million and we're like a shopping list.
Speaker 2:I mean it was cool how you have a shopping list and then you, you work the shopping list from your head down your toe and then you just think about okay, I put, the bananas was my nose and the apples were my eye or whatever, and then, as you're going around the store, you're gonna remember, okay, think about your nose, well, that was the bananas. And that's how you think of your list as you go Through the store. It's really cool.
Speaker 1:I mean it works yeah well, no, it's cool because it works and it's concise and you know it's from someone. I think the important thing is like that you know, once you're doing, you're finding different people on different things. I think that's what's crazy about big podcast. You know Dr Andrew Huberman has someone on. It's gonna be someone legit. He's not gonna have somebody who's just saying random stuff that they found on Google, right, and I think that's a huge thing, as there's so much information available now.
Speaker 1:It used to be. There wasn't information available before the internet. Now there's almost too much information available and the next step is the curation of information. So it's and that's why companies and communities like that work is you know it's getting good information, just like why patients want to hear from you about their surgery versus just googling it, because there's tons of information Not on available online and everywhere else. But then that the other part is then knowing which information is true. You know here fake news all the time and fake information, so that's that's. Another huge aspect of all these things is good quality information.
Speaker 2:And you have to be very careful. Just to buy it feel like just to give you a bit of advice. When some patients come in and they start telling me about what I'm going to do with surgery and I said, well, that's not exactly the way that I do it, and so they have this misinterpretation of how I'm going to perform their surgery or what I'm going to do with surgery or what they're going to have done. And I said, where'd you hear that? And they'll say, well, I went online and I googled it. So you got to be careful Like, if you're going to have surgery, make sure you talk to your surgeon personally and know what he or she is going to do and not Google it so much because there's so many, so much misinformation out there about what can and cannot be done with surgery.
Speaker 2:And then every surgeon is different right, I do surgery, maybe a little bit different than the next guy. So you got to be careful about what you absorb off of the internet when it comes to medicine, especially for surgery. So I always warn my patients a little bit about that. That's why I made my patient education videos so they know what I'm doing. Right, they know what I'm going to do exactly in their surgery, because it's me talking to them in the video explaining to them what I'm going to do with surgery and what to expect, and that's somebody that they don't know off the internet who is not doing their surgery.
Speaker 1:Another aspect of that is that medicine is so personalized and a lot of stuff that's put online is more generalized. If you learn about math online math there's only one correct answer. In medicine, each person is unique, so there's never going to be perfect information on the internet and that's for several different fields. But that's where you have to learn, where some things are great to get generalized information or information that's pretty universal, but in other fields, like medicine or something else with unique cases for each person, it's not that useful to do that. But yeah, so I mean, we kind of went off a little tangent there, but yeah, so there's a lot more to come. We're going to try now moved, try to keep being more consistent, keep improving on the quality of our content and doing stuff. We always love to hear you guys feedback and trying to do stuff you guys care about.
Speaker 2:Yeah, because it would be really helpful. It'd be nice to hear what people would want in a podcast. You can't try to narrow it down to one specific question. We were looking for topics that people in general, general topics that people would be interested in.
Speaker 1:It can't be like super specific.
Speaker 2:It can't be like you know. I know this for you, yeah, for you.
Speaker 1:Yeah, like, just like we're saying there, you can't, we can't answer that he definitely can't, because it can't be medical advice, but just overall, just demystifying different aspects and things that we can talk about that you guys would find valuable. And yeah, we're going to we're going to pretty soon here start having some some guests on here. That was, that was the goal to get several episodes under our belts to, because we're learning podcasting as we go. We're pretty transparent with social media and all the other stuff of just as we do, stuff you can see us learn as we try to improve the stuff we do.
Speaker 2:It's interesting too, because a lot of people I've asked so far I mean they have to check with their companies and and who they're employed by to see if it's okay if they come on a podcast. It's amazing how regulated we are in this country as far as what we can do to some extent, I think.
Speaker 1:Yeah, no, especially if you work for someone, that you can put topics out there, because I don't want necessarily, it's like that, because they don't know what you're going to say and whatnot.
Speaker 2:Yeah, so yeah but so we're going to probably spend the weekend unloading boxes again.
Speaker 1:But yeah, I'm probably I'm going to go for a run, I think, and. But yeah, thank you for watching, listening and we thanks for following along on the journey thus far and hopefully in as definitely things are changing.
Speaker 2:There's a lot of stuff coming up in the future that we're getting involved with, that people have asked us to get involved with, and that all unfold over the ensuing six months to a year, I think, so yeah as we can, as we can tell you guys will keep you updated on anything new.
Speaker 1:But all right all right stay Yep.
